Aditya Ruia

Aditya Ruia

The Beco StoryA beach clean-up in Mumbai made the trio – Aditya, Anuj & Akshay wonder how environmental damage is REAL. They found an orange wrapper looking at which one of their parent instantly recollected that it was that of a Chocolate Bar which was discontinued in the 1990s. Shocked? That was exactly their thought. A small plastic wrapper existed for so long. Imagine the impact of plastic products we use in our daily lives.

The mega plastic ban was the “moment of enlightenment” for them which led to the rise of Beco – A company that is eco-friendly inside-out.

All of it based on a simple yet strong realization that “Every plastic article we use will come back to us in future”.

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