In many organizations, the subject matter experts, marketing departments, and compliance staff hesitate to use DITA XML because of the time and technical knowledge required to learn and use traditional XML Authoring Tools. Content Mapper is the answer. It is Word plug in that works as a Microsoft Word to XML editor. Simply XML's target market includes organizations that value XML but with authors who use MS Word. Simply XML hides the “ugly but useful” XML/DITA to let all authors achieve a straight-forward information standard for control, reuse and publishing efficiencies.